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The Importance of a Pitch Deck for Fundraising

January 17, 2024

Funding is necessary for many businesses at different points, from the early stages onward. Your business idea might be strong, but you need to be able to convince investors that not only do you have a sound concept, but that investing in your company will make them money.

Putting together a pitch deck for fundraising means more than just providing information. Yes, you need to make a strong business case to the audience, but you also want them to be interested in your business, care about the solution you provide, and want to get involved today. If your presentation doesn’t make your audience want to learn more, securing funding becomes more difficult.

Optimizing investor pitch decks and making them appealing to investors involve creating a compelling and detailed story that doesn’t overwhelm your audience with too many facts and figures. This may be a delicate operation. You usually only have a short time to present, so you want to make sure you give adequate detail within a short presentation, while also ensuring your presentation is easy to follow and interesting to watch.

When you craft a pitch deck for fundraising, remember that it needs to be more than an outline of what your company does or a summary of your business plan. Most investors and venture capitalists have probably heard about hundreds of different businesses, and at some point they start to blur together. One of your goals is to make your company stand out while also building credibility and interest. If you can do this successfully, it becomes much more likely that you’ll get the funding you need.

Here are some key tips for creating a successful pitch deck that investors will love.

A Guide to Investor Pitch Decks for Start-up Fundraising

Pitch deck writing and design are important for every business. Sometimes, businesses focus on presenting as many facts and as much information as possible to show investors they have a strong business case and they know what they’re talking about. The reality is that these pitches aren’t always successful.

There are several reasons why. One is that people can only digest so many details at once. Eventually, anyone becomes overwhelmed by too many numbers and facts, no matter how important or well researched the data may be.  

Creating an effective pitch deck for fundraising entails more than just presenting information. It means selling the idea of your business with compelling content, getting investors excited about your company, and showcasing why what you do is so important. You need to explain how you’re going to achieve success. 

If you can convince the investors that you have a strong business and they’re missing out by not being involved right now, then you’ll be able to secure the funding you need.

One of the best ways to do this is by outlining a problem, explaining why the problem is important, then detailing how your business will solve the issue. Structuring your deck in this way creates a compelling narrative.

Essentials for a Fundraising Pitch Deck

Preparing a pitch deck for fundraising involves creating a presentation that does more than explain your business. It shows investors the opportunity they have by investing. Yes, your business model and the traction you’ve gained in the industry are important, but you also need to sell yourself and your business. 

When you’re thinking of what to include in the pitch deck, try to craft a story that runs through the entire presentation. This helps keep the audience interested and forms a bond between them and your business.

Some sections you should include in your presentation are:

  • Title and Business Summary. Provide a quick introduction to your business. Try to use something descriptive that immediately lets the audience know what your business does and why it’s important.
  • The Problem. Explaining the problem is one of the most important parts of a pitch deck. You need to clearly show that there is a problem that affects people or businesses and why this problem matters. Does it cost them money or inconvenience them? Use this section to tell a story of someone who is dealing with that issue and desperate for help.
  • The Target Market. Once you’ve outlined the problem, it’s a good idea to talk about whom this problem affects. How many people or businesses are affected by the problem? What are they spending money on now? Why are they likely looking for a different solution or place to spend?
  • Your Solution. How does your business solve the problem you’ve described? How does this solution help people? Why is your company better qualified than others to solve the problem? If you can explain how what you do is meaningful to people and why you’re the right business to provide this solution, investors will be more interested in giving you the funding you need.
  • Your Business and Revenue Models. To put it bluntly, investors want to know how you make money. Explain your revenue models and why they’re effective. You need not go into too many specific details, such as exact pricing, etc., unless you’re asked, but you should still outline how you earn money and why this method is both sustainable and scalable.
  • Traction. Showcase any proof that validates your business model. If you already have some customers, provide this information. If you don’t, detail any focus group studies you’ve done that show your business is viable. You may also take this opportunity to talk about what you have achieved as a business and outline future milestones.
  • Customer Acquisition. How do you attract customers to your business? What is your marketing strategy? What is your sales plan? If you can demonstrate that you have a solid grasp of how to get new customers, then investors will be more interested in your company.
  • Your Competition. Showing you have a firm understanding of the competitive landscape highlights your professionalism and expertise. This is also your opportunity to explain how your company is different from the competition and that what you do helps you stand out from the pack.
  • Your Team. You’ll need to explain who you are, why your team are the right people to build and grow this company, and how your experience or prior success make you the right choice.
  • Your Company Financials. You’ll want to have an income statement, sales forecast, and cash flow forecast for your business. Explain financial details in charts and graphics, rather than spreadsheets and reports, so they’re easier to understand and follow. Be realistic and back up any projections with facts.
  • The Investment and Use of Funds. Never forget that the main reason to put together a pitch deck for fundraising is to secure investments. It sounds strange, but many businesses forget to outline exactly what sort of investment they’re looking for. You’ll also want to explain how your business will use the money invested. If you can tie the investment to some future goals and milestones, that will help investors see why they should get involved now and give them more confidence in your company leadership.

Rules for a Fundraising Pitch Deck

When you’re putting together a pitch deck for fundraising, be sure to personalize the deck for the audience. While a pitch deck template or other guide will tell you what sections to include, remember that your business is unique and the investors you’re talking to are unique. Therefore, you want to gear your presentation to your business and the venture capitalists in the meeting.

Think about what they want to hear and what aspects of your business are most likely to convince them to invest. Then make this happen in your deck.

You’ll also want to make sure that any data or statistics you include are researched and that you can back up your claims with facts. Investors do not want to hear vague statements or information that can’t be supported. If they ask a question, you’ll want to have the answer. This is where doing research and having proven facts matters. Even if you decide not to include all the data and sources in the actual presentation, you should have them on hand to support your claims.

Finally, one of the most important rules for a fundraising pitch deck is to tell the story of your business. Investor pitch decks are about facts and figures and numbers, yes, but never forget that the venture capitalists and investors you’re speaking to are also human beings, and human beings react positively to good stories.

Using your pitch deck for fundraising means getting investors excited about your business. Telling them a story is an effective way to do this. Maybe your founders have an interesting background that you can explain, or maybe the way your business was formed is a great story. Either of these situations may be a hook that gets investors interested. 

You might also tell the story from the viewpoint of the people or businesses helped by your company. What problems are they facing and how do these problems make things difficult for them? How does your company help them and what does this mean for them? Yes, you certainly still need to include facts, figures, data, and numbers, but if you can weave a narrative through your presentation, you’ll keep your audience interested.

That’s what we do at Velocity Pitch Decks. Our team has years of experience in working with companies at various stages of their business journeys and helping them craft compelling, interesting, and attractive pitch decks that wow investors and help secure the funding they need. We know how busy founders are, running their businesses and getting work done. We’re here to help. Let our experts work on your pitch deck for fundraising, so you can keep doing your important work and still secure the funding you need. Contact us today to learn more.

  1. Effectively Sending an Optimized Pitch Deck to Investors
    Sending your pitch to investors is like delivering a treasure map. Make it easy for them to follow your journey! Customize your pitch for each investor; show them what they want to see. Highlight aspects that align with their interests. And don’t forget, keep it simple to access. Use a clean, easily readable format for your deck. Make sure it’s manageable to email. Nobody likes a tricky map, especially in their inbox!

  2. Strategies for Seamless Presentation Delivery
    Presenting your pitch is like performing on stage. Practice, practice, practice! Know your stuff inside out, and be ready to roll with the punches. Engage your audience, answer their questions, and make sure your pitch fits the vibe of the room. It’s not just what you say but how you say it that leaves a lasting impression!

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