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What to Include in an Investor Pitch Deck Outline

February 15, 2024

You may not have too many opportunities to pitch your business to the right investors, nor will you likely have much time in front of them when you do. That’s why preparing the right investor pitch deck outline is so important.

Even if your meeting with investors is scheduled for half an hour, you probably don’t want to spend the entire time delivering your presentation. For instance, it’s a good idea to leave at least five minutes for questions. If the VCs are really engaged with your presentation, they’ll probably take closer to 10 minutes to discuss your business with you after you’re done presenting.

Also remember that at least five minutes at the start of the meeting will be taken up by introductions and pleasantries. There’s also always the chance that someone will be running five minutes late, so you may have fifteen minutes at most to present.

All of this means you’ll have to deliver a tight presentation in a relatively short amount of time. To raise money, it’ll need to contain all the key facts, explain your business in a persuasive manner, and show potential investors why they should invest.

Having a great investor pitch deck outline helps ensure that your presentation will be a success.

A pitch deck is sometimes compared to a movie trailer. That’s accurate in the sense that you need to give enough information in an interesting way so that anyone who sees it will want to know more.

How do you create this outline? What should you include? There are several points that you’ll want to make sure you don’t miss.

The Parts of a Successful Pitch Deck

When you’re putting together an investor pitch deck outline, certain items need to be included. Putting these sections into your presentation will help ensure that investors get the information they need.

Company Information

Your presentation should start with key information about your company. The first slide should include your business name, your contact information, and a quick and compelling description of your business. Stick with something that clearly explains what you do, rather than a marketing slogan, if possible. You want to make sure investors are clear about what your company does.

You probably don’t need to include the date, the purpose of the meeting, or the names of the investors you are talking to. They know this information and including them just takes up valuable space and time.

The Problem You’re Solving

Successful businesses solve problems. They either provide a solution that doesn’t exist or they deliver an option that is easier, cheaper, or more effective than what is already out there.

Describe the problem you’re targeting and personalize it if possible. Tell the investors why this problem matters. Does it cost people or businesses money or time? Is it a health or safety issue? The better you can describe the problem at hand, the more the investors will care about your solution. You want to get investors excited early on about your product or service.

The Market

Who is affected by the problem you described? How many people or businesses have this issue? What are their shared characteristics? Paint a picture of who they are and what their lives are like. Again, personalizing the situation makes your presentation more compelling.

Show how your market is currently dealing with the problem you’ve described and that they are demanding a better solution. Be realistic with your portrayal of the market size and the financial opportunity it presents. Back up your facts with data and statistics that you include in a pitch to bolster your claims.

Your Solution

Once you’ve clearly defined the problem and explained who it affects, you’ll need to detail how your company solves it. Continue to tell the story of your business at this stage of your investor pitch deck outline. The reason you put information about the market in between the problem and the solution is because you want to set up a compelling narrative.

Show that your business is coming to the rescue of the people or businesses you described earlier. Your investor audience now knows what the problem is, who it affects, and why it’s important it be solved. This is your chance to show how your organization serves the needs of those you’ve talked about.

If you effectively detail how you’re going to solve the problem you defined for the market you’ve outlined, you will immediately show investors the value of your business.

Your Business Model

Investors obviously want to see how you’re going to make money. After all, that’s why they’re considering this investment in the first place. How does your company acquire customers and make money? Why is this an effective model? Make sure to explain how your business model is sustainable and scalable. Make it easy to understand: Investors want to know that you can make money long term.

Traction

What has your business accomplished already? If you’re an early stage start-up looking for initial funding, talk about the development you’ve done. What feedback have you gotten from your test market? What proof do you have that your solution effectively solves the problem? Do people like what you’re doing? Back up any statements you make with facts.

If you’re more established, take this opportunity to explain your sales, month-over-month growth, or any other details that show the success of your business

You can also use this opportunity to make financial projections. Talk about the milestones you are aiming for and what you are doing to reach them.

Competition

Every business has competition, even those who have new or revolutionary ideas. Knowing the competitive landscape in which you’re operating is important. It demonstrates your place in the industry, and gives you an opportunity to discuss why you’re the right choice to solve the problem you’ve explained.

Explain the competitive advantages you have and how you will outmaneuver your competitors. Pitch how your product or service is better than those already on the market and why customers will choose you. This section can be a powerful tool for selling yourself.

Your Team

Who is a part of this venture? Your team slide should include details about why you and your team are qualified, what experience you have individually and as a group, and what sets you apart from businesses. When investors put money into your business, they’re also putting money into your team. Show them why this is a good decision.

Financials

What is your current financial situation? Include sales figures, a sales forecast, income statements, cash flow details, and other relevant information in your financials slide. Explain your financial modeling and how you arrived at the numbers you are projecting. Use this section to show investors that there are growth opportunities.

When explaining financial information, include important facts and dollar amounts, but be careful not to overwhelm the audience. In-depth spreadsheets, for example, can be tough to understand at a glance, so it might be better to include this information in a different format.

Use of Funds

Do not forget to explain what sort of funding you need, how you will use this money, and why you need it now. What will the funding do for your business? What milestones will it help you achieve?

Potential investors want to know what you would do with the money they give you. It’s best to include specific goals or milestones that the funding will help you achieve, rather than simply stating that the funding will keep you in business.

Personalize It

Each venture capital pitch deck should be personalized for your business and the investors you’re speaking with. While certain slides and details should always be included, how you include them and how you present them matters. Don’t get too hung up on ensuring you have a specific number of slides, for instance, but make sure not to go overboard either.

Remember, you will probably have to deliver your presentation in less than 15 minutes. Not only that, but keep in mind that human beings can only absorb so much information at once. If you throw out too many details, stats, and figures, the audience is bound to miss some of them, even if you do a great job presenting them and make a compelling case.

Telling a Story With Your Investor Pitch Deck Outline

Yes, it’s important to give investors all the information they need. Potential investors want to know each key aspect of your business, the market size, your competitive advantages, and your financial modeling. This is all critical.

They need to know if it makes financial sense for them to invest in your business. If they don’t believe that they’re going to make money, they won’t invest. However, investors are also human beings. If you come at them with nothing but a bunch of facts and stats, and you don’t present them in a compelling and interesting way that makes a strong case, you won’t have as much success.

Your presentation should make investors excited.

When you’re preparing your investor pitch deck outline, it helps to think about the story of your business. What makes your company compelling? What makes people want to learn more about it? How can you convince investors that this is a great opportunity that they don’t want to miss out on? A great story presented in an interesting manner will do that.

At Velocity Pitch Decks, we can help you achieve this goal. Our pitch deck writing and design services help founders explain their story to investors, create engaging presentations, conduct detailed research for their pitches, and get funded faster. Contact us today to learn how we can help you.

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