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Your VC Pitch Deck Outline: What You Should Include

February 15, 2024

To get funding, you need venture capitalists (VCs). They’ll want to know more about your business, why they should invest, and how it benefits them. That’s why having the right VC pitch deck outline is so important.

With a great pitch deck, you give investors more than just facts. You also convince them to act. You do this by telling the story of your company, what you do, why it matters, and why this is a profitable investment. All of this needs to happen in a relatively short amount of time. VCs are quite busy, so you’ll need to win them over quickly.

A great investor pitch deck makes it possible.

How to Win Over Investors with your Pitch Deck

Stories matter. Whether you’re an established business looking for additional funding or a new startup venture, telling the story of your business is critical. Yes, numbers and statistics are vital, but VCs are people too. If you give them a story that they find compelling and interesting, you’ve got their attention. Once you have their attention, it becomes easier to convince them to invest in your business.

You’ll want to tell a narrative story through your startup pitch deck. The best pitch deck outlines follow a typical arc: First you engage the audience, then build excitement for your company and your solution, and close by telling them why they should invest in your business.

If you create a consulting pitch deck that does this, you’ll have a much better chance of getting the investment your business needs. How can you create the right deck for your business? Here’s what you need to know.

The Key Parts of a VC Pitch Deck Outline

If you’re looking for the best pitch deck outline or reviewing startup pitch deck templates, know that these can give you some ideas for your deck, but it’s important to personalize your work for your business and your audience. Each presentation should be targeted for your company and the investors you’re meeting with.

There’s no set number of slides that you need to have, but remember that your goal is to give the information your investors need without overdoing it. Sometimes this means eight slides, sometimes it means 10, and sometimes it means 12. However, it doesn’t mean 40. You don’t have to hit a specific number, but going overboard will not help you. Not only will you probably only have a short time in front of the investors, but people can only absorb so much at one sitting. Striking the right balance is crucial.

While each deck and presentation will be unique, depending on your business and who you’re presenting to, there are several pitch deck requirements you should include.

Cover slide

Your cover slide has to contain your company’s name and logo and a short description of your business. You don’t need to include the date or who you’re presenting to, since everyone involved already knows these details. Don’t waste space.

Make your company description easy to understand. Lean more towards a description and away from a marketing tagline. This will likely be the investors’ first experience with your company, so make sure they know what you do right away.

Company Purpose

This doesn’t just mean explaining what you do, it means telling your audience why you do it. This is an opportunity to start the storytelling process. Explain your company in a way that gives you audience information, forms a connection with them, and causes them to want to know more.

The Problem

Establish the problem that people or other companies are dealing with, the scope of this problem, why it matters. Include details. It’s good to say “Businesses have trouble solving a problem” but it’s even better to say “Businesses have trouble solving a problem and this costs them time/money/opportunities/etc.”

The Solution You’re Providing

How are you solving the problem you just outlined? Why is your solution effective? Why is this the right time for a solution? Establishing timeliness tells investors that they should get involved now.

Traction

What has your business accomplished so far? Define the metrics, explain how you achieved them, and why they matter. If your business is still in the early stages and hasn’t achieved much traction, you may want to focus on projections and your growth trajectory.

The Market

What is the size of the market you’re serving? This lets investors understand what type of growth is possible. Include detailed figures and use credible sources to back up your data. Is this market growing? Is it expected to grow? How do you fit into this market? What percentage of it can you realistically expect to get? How? How soon?

Competition

What direct and indirect competition are you faced with? Even if no one else is doing what you’re doing, use your VC pitch deck outline to talk about others in the same space. There’s always some form of competition. If you can show that you understand this and that you’ve positioned your business to be a leader, investors will be impressed.

Competitive Advantages

Once you’ve outlined the competition, explain why you are a better choice. What can you do that other companies can’t? What makes you different?

Your Team

What makes your team special? What experience do you have? Why does this matter? Wow the investors with the group you’ve assembled.

Funding

What funding are you looking for? It seems obvious to include this information in a presentation to investors, but some people forget to explicitly ask for what they’re looking for.

Use of Funds

How will your business use the funds once you have them? What milestones will you be able to achieve? Focus on concrete goals and achievements, rather than just saying “we need funding to operate for the next [x] months.” Investors want to know what you’re going to do with the money and how it will help them profit.

Putting Together Your Pitch

Some startup pitch deck templates will contain other slides or details than the ones listed here, and that makes sense. After all, each presentation is unique. However, if you include the information above, you’ll have investors interested and listening.

Since having the right pitch and presentation is so important, you may want to hire a pitch deck consultant to make sure you nail it. At Velocity Pitch Decks, we help founders get funded faster. We’ll give you all the tools and guidance you need to get funded and get to the next level! Get in touch today to find out how we can help.

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